1. 심미적(Aesthetic) 읽기
독자반응(reader response) 이론가이며 심미적 읽기의 중요성을 Rosenblatt(1985)은 읽기의 개념을 독자와 텍스트 사이의 교류로서 독자 삶의 역사에서 특별한 시간과 상황에서 일어나는 독특하고 개별적인 하나의 사건으로 정의하고, 독자의 과거 경험뿐만 아니라 현재의 관심과 선
USP
(single benefit positioning)
ESP
(emotional selling positioning)
Think about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
of models that are current now.
Ferrari 599 GTB Fiorano
The 599 GTB Fiorano (internal code F141) is an Italian gran turismo produced by Ferrari. It is the brand's two-seat flagship, replacing the 575 M Maranello in 2006 as a 2007 model.
Ferrari 612 Scaglietti
The Ferrari 612 Scaglietti is a grand tourer produced by Ferrari since 2004. It is a large two door fastback coupé. The 6
Modernism was in the sense of a single culture with universal values, not in a pluralist sense.
The social history is inseparable from pop music.
Music is no more international than other forms of cultural expression.
A. Players in the market
There are 3 main clusters of players in wireless industry.
i. Mobile-network operators
In the past, mobile-network operators were the ones that provided platforms, especially for cell phones. However, as Apple, Nokia, and RIM came up with their own platforms for cell phones, mobile-network operators are now facing a great challenge. Still, operating-systems companies
of wealthy consumers are interested in carrying decent handbags a couple of years ago. Furthermore, double-income family also fueled the higher purchasing power so that they are willing to spend additional dollars on luxury handbags.
In addition, big-box discounters such as Wal-mart or JC penny play a significant role to attract potential consumers by saving dollars on their daily grocery shopp
Korean Film in relation with Japanese Rules: Limitations
- The Border(국경, 1923, by Won San-man): First Korean complete feature film
- The Vow Made Below the Moon(월하의 맹세, 1923, by Yoon Back-nam)
- Story of Chun-hyang, Story of Jang-hwa and Hong-ryeon
- Park Seung-pil(Dansungsa Theater): first in-house film production
- Chosun Kinema(1924, Busan), Yoon Baek-nam Production(19
of cigarettes and Mrs. Wagner piesAnd walked off to look for America
“This song explains why
I’m leaving home to
become a stewardess.”
Blue jean baby, L.A. lady,
Seamstress for the bandPretty eyed, pirate smile,
you'll marry a music manBallerina, you must have seen her dancing in the sandAnd now she's in me, always with me, tiny dancer in my hand
I listen to the wind
“All human beings have a need for Phatic communion (Malinowski, 1923)
Focuses on how people explain the causes of their own successes and failures
Very personal, egoistic nature of SLA
Learners take on a new identity with their newly acquired competence
→ SLA involves some degree of identity conflict
Guiora et al. (1972):
a direct relationship between inhibition
and pronunciatio
2. Competitive Analysis
General market conditions have been unfavorable to the general food industries, issues concerning MSG and ingredients from overseas, especially Chinese ingredients have led the consumers to get suspicious of the general food industries and started raise their own foods for themselves. Though the conditions are unfavorable certain brand and corporation managed to sustain