3. Brief Introduction of Two major Schools: Realism and Neo-Liberalism
As the table shown above, realism and liberalism start from different viewpoints. As a result, two rational theories come to a distinct conclusion when it comes to judging international regimes. Even though their basic assumptions are going to largely coincide with each other during the academic neo-neo debate, views on inte
Export the service concept
Import customers
Transport customers to new locations
involves services to the customer’s physical possessions.
Export the service to a local service factory.
Import customers
Export the information via telecommunications and transform it locally.
Market Drivers
Competition Drivers
Technology Drivers
Cost Drivers
Government Drivers
Chapter 1. Indian Pharmaceutical Market Overview
1.1 Scale of Pharmaceutical Market
1.1.1 Domestic pharmaceutical market
India is among the fastest growing pharmaceutical markets in the world. The domestic pharmaceutical market recorded sales of US$ 7.3 billion in 2006 with a growth of 17.5 per cent over the previous year.
1.1.2 Pharmaceutical Industry
The Indian pharmaceutical industry
Introduction
LG Electronics is a dominant corporation in electronics industry. It first started its business in 1958, and now it has become a global corporation with 60 subsidiaries in 34 countries. We will show how it successfully has become a global corporation and has overcome all the obstacles and barriers they had to face during the globalization process.
Ethnocentric Policy
Ethnocentric staffing policy reflects the belief that the principles and
practices used by the home-office country are superior to those used
by companies in other nations.
Key management positions are filled by parent-country nationals.
Suits for international strategy
Polycentric staffing policy demands adaptation of the difference between
ope
Ⅲ. 엔씨소프트의 성장과 중국진출
이 부분에서는 먼저 엔씨소프트의 성장에 대한 소개와 더불어 중국 진출 상황을 요약한다. 이어서, 엔씨소프트의 중국진출 현황을 다이아몬드 모델을 통해 분석하고, 중국에 진출한 온라인게임사에게 중요하다고 판단되는 현지화 전략을 생산측면과 마케팅 측면
Nestlé's corporate business principle
1.Successful long-term business development
2.Following and respecting all applicable local laws in each of its markets
3.Recruitment of the right people and ongoing training and development are crucial
4. The company would not exist without consumers
5. Pursuing clear management
International food industry
Food industry is difficult
1.들어가며
절대빈곤 : 하루 1달러 미만으로 살아가는 인구, 2009년 10억 명 추산
성장지상주의로 대변되는 극단적 이익 추구 -> 소외계층 양성
인간의 본성은 타인을 배제하는 쪽으로 향할 수밖에 없는 것인지,
기업은 경제적 가치창출만을 위해 존재하는지에 대한 의문
기업의 목적과 역할은
Ⅰ. 들어가며
현대 국제사회는 탈냉전과 세계화로 특징지어 질 수 있다. 이러한 추세 속에서 과거 국가 안보 일변도였던 국제 정치의 이슈가 다변화되었다. HIV나 AIDS와 같은 질병들, 핵·화학·생물 무기와 같은 대량살상무기, 각 지역의 인종과 민족 분쟁, 조직화된 테러집단의 위협, 실패국가와 경제