2. Ordinary family in the ad.
Sound
Familiar background music
- Targeting housewives who are a real buyer
→ Do not consider potential customers
Ex) Unmarried women who are not interested in a water purifier or childbirth story
→ Making emotional advertisements in various situations
which drag out potential consumers.
Ex) The series of 박카스 ad
The Face shop
The reason of THE FACE SHOP’s success
1.They provide a variety of products with reasonable price
- The price: 1000, 3300, 5500…. Most of them is under 10,000
2. the image of hiqh quality and naturalism
- Use raw material like flower, plants, fruits, grain, oriental medicine
3. use famous celebrities(권상우, 전지현) to advertise.
- It is useful for brand recog
Almost 50% of men say they use the cosmetics that their girl friends or their female family member buy for them.
They provide a variety of products
with reasonable price
The image of hiqh quality and naturalism
They use famous celebrities(권상우, 전지현, 배용준)
to advertise .
Distribution efficiency because
of direct transaction from head office
Advertisement cost
Overheated competition → enormous Marketing costs
▪ Key market analysis
Concentrate on teens, twenties and women !!
▪ SWOT Analysis
1. High recognition on customer service
2. A fragmented customer service and differentiated marketing strategies
3. Various wireless Internet contents and high quality of connection
4. Reasonable charge systems - high q
Advertisement on
Purchasing Cosmetics
The purpose of this study is to examine the correlation between celebrity cosmetics ads and consumers' ads attitude, brand attitude and purchase intention.
The hypothesis of the study is like this:
H1: Attractive of the celebrity model's properties will affect consumer's ad attitude formation.
H2: Reliability of the celebrity model's properties will
psychological tension and promote friendship mutually among the group members. Socially, drinking is considered as the mediator to provide excitement and comfort in reception and social gathering, but sometimes college students got to have some problems due to indiscreet drinking. Those are intervention in accidents or violence, health problems, decrease of academic ability, and economic loss. Th
Advertising Agencies) 미국 광고대행사들의 이익을 대표하는 단체로 비윤리적 광고를 수행하는 대행사에게는 가입자격을 제한함으로써 영향력을 발휘
USP : (Unique Selling Proposition) 광고에서 특정 브랜드만이 지녔다고 주장하는 차별화된 독특한 혜택. 인터넷광고 인터넷을 매체로 수행되는 광고로 영상효과
psychological analysis of variable : Perceptions about whether products
Variable behavior : When you think that it is important to purchase.
Businesses, governments, private distinction in the market.
Frequency : Customer transactions constantly works
( ex : Corporations, government )
A one-time custome
STAR MARKETING
The object of Star marketing
customer think the restaurant as a high
quality which stars go often
doesn't need to spend lots of money
can deliver very high advertisement and
recognition effect
restaurant's name value is rising
In a short time → with small money → can see the effect
MOVIE MARKETING
can’t expect large effect
can satisfy customers