CRM 개념의 확장과 더불어 Relationship의 제반 특성도 변하고 있음
? 기존의 고객을 대응하는 기업내의 고객 채널에 국한되었던 관계의 범위는 비즈니스 파트너 (Reseller, Dealers 등)을 포함하는 것으로 확장되고 있음
? 기업이 주로 관계를 시작하고 관리하던 것에서 벗어나 고객들도 관계에 대한 통제력을
customer needs in the areas of food safety and security, operational efficiency and end-user customer satisfaction. Our comprehensive approach includes plant-wide cleaning and sanitation solutions, a broad range of food surface antimicrobial treatments, industry-specific water management expertise and pest elimination services.
SERVING: DAIRY, PROTEIN, BEVERAGE, BREWING, FRUIT AND VEGETABLE, OTH
2. Internal Analysis
Overview
If we see the sequential chain in the value creation process, there are three major participants with some of intermediaries among them. So for the internal analysis, we will see how products would be conveyed to customers from suppliers and investigate each activity of the participants.
The first player dealing with the products are suppliers, and they delive
Eating: essential aspect of our lives
Globalization of American Restaurant Industry
Familiarity of Companies
Ex. McDonalds, Domino’s Pizza etc.
Well Known Characteristics of Industry
The average American eats out five times a week
Largest employer in the private sector
Recent economic crisis in Europe, North America and Asia, all posted negative sales growth during 200
d. If available, find the industry ratio for the most recent year, compare it to your results, and discuss why you believe your company differs or is similar to the industry ratio.
The Restaurant industry ratio for the most recent year is 20.7. Although McDonald’s receivable turnover ratio is decreasing in 2009 but is still above the industry average. This means that, in 2009, average collecti
Chapter 1. Indian Pharmaceutical Market Overview
1.1 Scale of Pharmaceutical Market
1.1.1 Domestic pharmaceutical market
India is among the fastest growing pharmaceutical markets in the world. The domestic pharmaceutical market recorded sales of US$ 7.3 billion in 2006 with a growth of 17.5 per cent over the previous year.
1.1.2 Pharmaceutical Industry
The Indian pharmaceutical industry
customers, and for GM, the market share in North America is started to grow during past several months. See [table 3]. Though U.S. Market share of ‘Big Three’ fell under 50% for the first time in 2007, they still contains 44% of market share in 2009 (See [Table 4]), and the market will be more competitive when ‘Big Three’ recover from financial crisis around 2014.
(2) Japanese Automob
edge HR practices. We will accomplish this by attracting, developing and retaining highly motivated, productive, caring and committed team members who will accomplish and support the Company’s mission, vision and values.
"Blow Away the Customer"
Develop passionate committed people
Continuously strive for perfection... good enough never is
Sustainable bottomline performance
실체로서의 브랜드를 사는 것이다. 소비자는 이러한 지각적 실체에 의해 제품을 평가하고 구매 결정을 하며 만족감을 가지게 된다. 그러므로 당연히 브랜드 자산의 정의에는 소비자나 고객의 지각 측면에서 고려되어야 하며 이러한 입장을 고객기반브랜드자산(Customer-Based Brand Equity)이라고 한다.
drivers using square or other geometric shapes to position weight farther behind the clubface to boost MOI and produce a higher launch angle.
Equipment manufacturers had looked to adjustability to differentiate their product lines from competing brands. Custom fitting had become very important as golf equipment companies expanded shaft flex options. TaylorMade, Callaway Golf, Ping Golf, and Nic