3) 자료의 표집
평가목적에 적절한 자료를 수집하기 위해서는 어떤 관점에서 어떤 종류의 자료를 수집할 것인가에 관한 뚜렷한 계획을 사전에 수립할 필요가 있다.
그 중에서 가장 중시할 것은 시간 차원에서의 표집 (time sampling) 이다. 즉, 수집할 자료와 관련된 시기(언제), 기간(얼마동안), 간격(단
Importance of study
One of the most common yet most significant errors a marketing manager can make is neglecting the importance of research and survey. However, very often, people consider their hypotheses to be accurate without testing them on the actual customer base, failing to appeal the right message, or to target the right customer base. This research will, therefore, try to identify the
Importance of Factors 2, 17: Rate each factor on 1-5 scale
Satisfaction 9-13: How do you think about each factor of Kyeong-Young Restaurant
4. Data & Sample Design
4.1 Sampling
4.4.1 Target Population
All KU students in Anam campus is our target population.
4.4.2 Convenience Samples
Our team doesn’t know the probability that any KU students will be included in sample, so we did non
to have more interest on cosmetic products.
Hypothesis 5:
Men with facial skin trouble tend to have more interest on cosmetic products.
T-Test:
Grouping variable: Mark on 'To manage facial skin trouble' as the purpose of using cosmetics
Test variable: Number of cosmetic products the sample currently uses
Finding:
There is a strong relationship between two variables.
3) The general estimation about service quality and satisfaction
- In general service quality, 'bad' is 1people, 2.5%, 'not good is 2people, 5.0%, 'not sure' is 10people, 25.0%, 'a little satisfied' is 10people, 25.0%, 'satisfied' is 12people, 30.0%, and 'satisfied a lot' is 5people, 12.5%. The average is 5.10. This result presents that the service quality in customers perception is more than 's