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발행기관 : 재단법인 서암순창장학회130 개 논문이 검색 되었습니다.
O2O Trend and Future : Focused on Difference from Each Case
( Woosuk Kim ) , ( Seungmyeong Chung ) , ( Young Han Bae )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제3권 제4호, 42~60페이지(총19페이지)
TAG O2O Market, Service, Mobile, Omni-Channel
Effects of Product Elongation and Weight on Judgment of Importance, Mediated by Effort Information
( Youjin Kang )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제3권 제4호, 1~10페이지(총10페이지)
TAG Product Elongation, Weight, Judgement, Effort Information
Ddukdo Market Revival Strategy
( Jaesang Kim ) , ( Sang Jun Lee ) , ( Joseph Ha )  재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제3호, 31~39페이지(총9페이지)
TAG Traditional Market, Commercial Impact, Revival Strategy
Exploring Factors that Affect Destination Brand in the Tourism Industry
( Yura Choi ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제3호, 1~11페이지(총11페이지)
TAG Destination Brand, Tourism Industry, Foreign Currency, Symbolic perception
Ambiguity Aversion: Theoretical Advances and Practical Implications
( Jennifer J. Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제3호, 11~18페이지(총8페이지)
TAG Uncertainty, Ambiguity, Ambiguity aversion, Unknown unknowns, Medical tourism market
The Effect of Mentoring System on Opportunistic Behavior : Focusing on Effect of Network size
( Soo Kyoung Key ) , ( Hee-seung Kang ) , ( Sanghyun Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제3호, 18~24페이지(총7페이지)
TAG Network Size, Opportunistic Behavior, Transaction Cost, Mentoring
Exploring Attitude and Satisfaction to Evaluate the Effectiveness of Development Education Program in Public Sector
( Kwang-geol Cho ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제3호, 24~31페이지(총8페이지)
TAG Development Education, Motivation, Perception and Attitude Change, Satisfaction, and Intention, Customer Relationship Management
Empirical Study on Omni-Channel Effect: Evidence form Department Store
( Jinzhe Yan ) , ( Kyuseop Kwak )  재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제3호, 39~45페이지(총7페이지)
TAG Omni-channel, Dummy Variable Approach, Department Store
How Does Electronic Data Interchange(EDI) affect the Competitiveness of a Firm’s Supply Chain Management?
( Kyu Min Hwang ) , ( Sang Jun Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제2호, 13~19페이지(총7페이지)
Exploring the Relationship among Resident Dissatisfaction, Complaints, and Reward in the Urban Development: Locally Unwanted Land Use Development
( Kyung Bok Lee ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제2호, 1~13페이지(총13페이지)
TAG Urban Development, Locally Unwanted Land Use (LULU), Justice, Satisfaction, Dissatisfaction, Reward
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