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발행기관 : 재단법인 서암순창장학회130 개 논문이 검색 되었습니다.
Outsourcing Marketing and Organizational Learning: Managing Customer Relationship Management
( Jeong-eun Park ) , ( Robert M. Morgan )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제1호, 27~45페이지(총19페이지)
TAG Learning, Marketing capability, Outsourcing, Performance
Evaluating E-Government Implementation in Public Service Delivery
( Desta Kenenissa ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제1호, 1~11페이지(총11페이지)
TAG E-Government Implementation, Public Service Delivery, Evaluation
The Moderating Effect of Structural Holes on the Relationship between Supplier Openness and Buyer Satisfaction
( Hyungoo Ko ) , ( Yoon Young Noh )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제1호, 52~59페이지(총8페이지)
TAG openness, interfirm relationship, satisfaction, structural holes
Antecedents of Education Brand Satisfaction: A Conceptual Framework and Research Propositions
( Miyoung Lee ) , ( Soojung Kang ) , ( Ai Hua Jin )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제1호, 41~48페이지(총8페이지)
TAG Education Brand, Brand Satisfaction, Student Satisfaction, Student Adaptation, Language Ability
Relationship between Buyer-supplier Integration and New Product Development: The Moderating Effect of Structural Holes
( Junhong Min ) , ( Seungmyeong Chung ) , ( Minjung Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제1호, 59~65페이지(총7페이지)
TAG Buyer-supplier integration, New Product Development (NPD), Structural Holes
Fixed Book Price (FBP) System in Korea
( Sharon Smith ) , ( Taeyoung Kwon )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제1호, 11~27페이지(총17페이지)
TAG Fixed Book Price (FBP) System, Korea, Consumer Benefits, Consumer Perspective, Improvement
Influence of Trust and Delivery System on Customer Satisfaction and Company Performance on Social Commerce Sites
( Sharon Smith ) , ( Yun Young Roh ) , ( Eunjung Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제3권 제4호, 35~41페이지(총7페이지)
TAG Trust, Delivery System, Customer Satisfaction, Company Performance, Social Commerce Sites
The Lack of Attention to Socio-Organizational Concerns in Systems Development: A Cognitive Biases Perspective
( Jong Uk Kim ) , ( Kuldeep Kumar )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제3권 제4호, 10~22페이지(총13페이지)
TAG Attention, Socio-Organizational Concerns, Systems Development, Cognitive Biases Perspective
A Hidden Markov Model of Dynamic Travel Destination Choice
( Chanhee Lee ) , ( Moon Young Kang )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제3권 제4호, 22~33페이지(총12페이지)
TAG Hidden Markov Model (HMM), Travel Destination, Dynamics, Choice Model
When and To Whom Does Trust have a Positive Effect?: Interaction among Trust, Technological Turbulence and Organizational Culture
( Hyoseon Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제3권 제4호, 35~43페이지(총9페이지)
TAG Trust, Channel Capability, Technological Turbulence, Organizational Culture
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