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발행기관 : 재단법인 서암순창장학회 총 130 개 논문이 검색 되었습니다.
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Influence of Brand Awareness and Brand Attitude on Purchase
- ( Deog Ki Kim ) , ( Minjung Kim ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제1호, 16~27페이지(총12페이지)
- TAG cosmeceutical cosmetics, brand attitude, purchase intention
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What is the Role of Collectivism in Channel Marketing?
- ( Junhyuk Suh ) , ( Boa Son ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제1호, 53~66페이지(총14페이지)
- TAG Collectivism, Network embeddedness, Group norms, Sense of community
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The Mobile Device Distribution Improvement Act: Impacts on Consumers, Mobile Carriers, and Manufacturers
- ( Hee Won Kang ) , ( Jegu Shin ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제2권 제4호, 15~22페이지(총8페이지)
- TAG Mobile Devices, Regulations, Welfare
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The Moderating Effect of Ethical Leadership on Relationship be-tween Monitoring Activity and Opportunism
- ( Jaesang Kim ) , ( Jihoon Lee ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제2권 제4호, 40~47페이지(총8페이지)
- TAG Ethical Leadership, Monitoring, Opportunism
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How Interfirm Relationship Depend on Communication: The Moderating Role of Collaborative Communication in Regional Clusters
- ( Eunmi Jeon ) , ( Joseph Ha ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제2권 제4호, 29~35페이지(총7페이지)
- TAG Relationship, Communication, Clusters
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Impact of News Content on Ratings and Advertising Revenue: A Case of YTN News Channel
- ( Hae-gin Youm ) , ( Boa Son ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제2권 제4호, 47~56페이지(총10페이지)
- TAG Contents, Revenue, New Channel
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The Role of Tie Strength in Transaction Cost Economics: The Moderating Role of the Network Tie
- ( Sujeong Hong ) , ( Sharon Smith ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제2권 제4호, 22~29페이지(총8페이지)
- TAG Network Theory, Network Ties, Triadic Perspective, Tie strength, Structure hole, Strong Tie, Transaction Cost, TSI, Environment Uncertainty
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A Study on Factors Influencing Network Performances: A Moderating Role of Dependence
- ( Moonki Kyle Rhee ) , ( Namhyung Cho ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제2권 제4호, 35~40페이지(총6페이지)
- TAG Factors, Performances, Dependence
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The Effects of Uncertainties on Network Embeddedness and the Mediating Effect of Information Sharing
- ( Hyunseung Kang ) , ( Junhong Min ) , ( Jung Kook Lee ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제2권 제4호, 1~15페이지(총15페이지)
- TAG Technological Uncertainty, Volume Uncertainty, Information Sharing, Network Embeddedness
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Justice, Dissatisfaction and Public Confidence in the E-Governance
- ( Yoon C. Cho ) 재단법인 서암순창장학회, Journal of Marketing Thought [2015] 제2권 제3호, 1~13페이지(총13페이지)
- TAG Justice, Dissatisfaction, Complaining Behavior, Public Confidence, and E-Governance
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