Investigating the Impact of Utilities on Customer Attitude, Satisfaction, Comparative Analysis of B2C Car Sharing: Korea vs. Japan

( Donghae Ko ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제2호, 1~12페이지(총12페이지)

TAG Sharing Economy, Car Sharing, Utility Factors, Customer Attitude, Customer Intention to use, Customer Satisfaction, Customer Loyalty

The Effect of Social Media Attributes on Purchase Intention through Motivation Dimensions and Social Media Product Browsing

( Eunike Sekar Arum ) , ( Min Sung )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제2호, 12~23페이지(총12페이지)

TAG Utilitarian Motivation, Hedonic Motivation, Social Media Product Browsing, Purchase Intention

Residential Satisfaction with Long-Term Public Rental Housing

( Jinhui Kim ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제2호, 23~34페이지(총12페이지)

TAG Residential Satisfaction, Public Rental Housing, Operating Service, Repair Service

The Market Power, Environmental Uncertainty and Opportunistic Behavior Based on Transaction Cost Analysis Model in Networks

( Sang Jun Lee ) , ( Min Jung Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제2호, 34~43페이지(총10페이지)

TAG Market Power, Environmental Uncertainty, Opportunistic behavior, Transaction Cost Analysis, TCA, Network

The Impact of Trust, Network Strength and Environmental Uncertainty on Supplier’s Performance: The Moderating Role of Network Openness

( Yunyoung Roh ) , ( Mirea Woo ) , ( Sangheon Lee )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제2호, 43~51페이지(총9페이지)

TAG Network Performance, Network Openness, Trust, Network Strength

Investigating the Factors that Affect Dissatisfaction/Satisfaction, Purchase Intention, and Loyalty in the Mobile Game Environment

( Minsang Kim ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제2호, 51~66페이지(총16페이지)

TAG Mobile Game, Dissatisfaction/Satisfaction, Loyalty

The Impact of “Word-of-Mouse” on Individual Choice Decisions

( Moon Young Kang )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제1호, 1~9페이지(총9페이지)

TAG Word-of-Mouse, Consumer Choice, Decision-Making, Screening Rule, Preference Shift

The Relationship between Behavioural Uncertainty and Opportunism: The Moderating Effect of Network Solidarity

( Min Jung Kim ) , ( Mirea Woo )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제1호, 9~14페이지(총6페이지)

TAG Behavioural Uncertainty, Network Solidarity, Opportunism, Interfirm Governance, Social Relation

The Effects of Network Characteristics and Social Capital on Organizational Performance : The Mediated Effect of Information Sharing

( Ji Hoon Lee ) , ( Chanchal Tamraker )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제1호, 14~30페이지(총17페이지)

TAG Social Capital, Relational, Structural, Cognitive, Social-interaction tie, Shared Vision, Shared Language, Trust, Network Openness, Network Strength, Information Sharing, Organizational Performance

Effect of Persuasion Knowledge on Purchase Intention in On/Offline Shopping Channel

( Dain Shim ) , ( Soo Kyoung Key )  재단법인 서암순창장학회, Journal of Marketing Thought [2018] 제5권 제1호, 30~37페이지(총8페이지)

TAG Mood Maintenance Effect, Order Effect, Mood Regulation, Advertising Message, Nonprofit Marketing

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