|
|
발행기관 : 재단법인 서암순창장학회 총 130 개 논문이 검색 되었습니다.
-
Effect of Uncertainties on Network Embeddedness and the Moderating Role of Information Sharing
- ( Hyun Seung Kang ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제2호, 19~31페이지(총13페이지)
- TAG Technological Uncertainty, Volume Uncertainty, Information Sharing, Network Embeddedness
-
Investigating the Performance and Customer Satisfaction on Free Economic Zone?
- ( Sunhye Lee ) , ( Yoon C. Cho ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제2호, 39~48페이지(총10페이지)
- TAG Free Economic Zone, Expectation, Performance, Satisfaction, Expectancy Disconfirmation Theory
-
What Does Make the Diffusion of Luxury Brands Possible?: Dynamic Model of Luxury Consumption
- ( Moon Young Kang ) , ( Young Han Bae ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제2호, 31~39페이지(총9페이지)
- TAG Luxury, Trading up, Mastige, Dynamic Model, Personal Value, Public Value
-
Geumnam Market: Present and Future
- ( Hyejung Cho ) , ( Jihoon Lee ) , ( Minkweon Lee ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제2호, 48~59페이지(총12페이지)
- TAG Geumnam Market, Present and Future, Current Situation
-
Influence of Hospital Home Page Content on Homepage Satisfaction, Medical Service Expectations, and Hospital Utilization
- ( Hong Suk Cho ) , ( Hyuk Moon ) , ( Sang Du Hwang ) , ( Sang Heon Sull ) , ( Seung Ho Lim ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제2호, 59~78페이지(총20페이지)
- TAG Hospital website, Website contents effect, Website satisfaction, Medical service expectations, Intention for visits
-
Qualitative versus Quantitative Research Methods: Discovery or Justification?
- ( Jeongeun Park ) , ( Minhye Park ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제1호, 1~8페이지(총8페이지)
- TAG Qualitative Research, Quantitative Research, Marketing Theory, Marketing Thought
-
The Effects of Self-determination and Motivation in User-initiated Personalization on Loyalty
- ( Youn Jung Kang ) , ( Won Jun Lee ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제1호, 44~54페이지(총11페이지)
- TAG Motivation, Personalization, Loyalty, Self-determination, User-initiated
-
A Study on the Consumers’ Perception Priority Regarding the Selection Attributes of Duty Free Stores Applying the AHP
- ( Seung-chang Lee ) , ( Soo-joon Yoo ) , ( Sanghak Lee ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제1호, 8~17페이지(총10페이지)
- TAG Duty free Store, Store Selection Attributes, Duty free Store Selection Attributes, Priority of Selection Attributes, AHP
-
How Manufacturer Satisfaction with Supplier Performance is Influenced by Upstream and Horizontal Relationships: Solidarity, and Conflict
- ( Hyungu Ko ) , ( Sharon Smith ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제1호, 33~44페이지(총12페이지)
- TAG solidarity, horizontal conflict, governance, interfirm relationship, satisfaction, structural holes, social norms, relational strategy
-
The Effects of the Price Discounts Types on Consumers’ Brand Choice: Focusing on Brand Reputation and Consumers’ Regulatory Focus
- ( Hyejung Cho ) , ( Jihoon Lee ) 재단법인 서암순창장학회, Journal of Marketing Thought [2016] 제3권 제1호, 27~33페이지(총7페이지)
- TAG Consumer reward program, Price discount, Brand reputation, Regulatory focus
|
