The Impact of Official Development Assistance on the Human Development Index

( Amanuel Habtetsion Berhane ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제3호, 40~49페이지(총10페이지)

TAG Official Development Assistance, Human Development Index, ODA, HDI

Social Capital and Supplier Performance: The Role of Information Sharing

( Jihoon Lee ) , ( Sean Yim ) , ( Ikseung Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제3호, 26~40페이지(총15페이지)

TAG Social Capital, Positive, Negative, Information Sharing, Supplier Performance

Investigating Utility, Attitude, Intention to Use, Satisfaction, and Loyalty in the Sharing Economy: The Case of Accommodation

( Yeonju Jung ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제3호, 16~26페이지(총11페이지)

TAG Sharing Economy, Sharing Accommodation, Perceived Utility, Attitude, Intention, Customer Satisfaction, Loyalty

Are Exchange Partners Opportunistic in a Volatile Environment? : The Moderating Effect of Trust

( Min Jung Kim ) , ( Hyun Woo Lim )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제3호, 10~16페이지(총7페이지)

TAG Environmental Volatility, Opportunism, Trust, Interfirm Network

Analysis of Open Price System through Comparison of Korea and Overseas Cases

( Joseph Ha ) , ( Yun Young Roh )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제2호, 45~71페이지(총27페이지)

TAG Open Price System, Analysis, Comparison, U.S.A, Japan, Korea, Europe

Customer's Social Value Perception and Enterprise's Sustainability : Focus on Social Enterprise

( Ha Young Kang ) , ( Junghyun Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제2호, 71~78페이지(총8페이지)

TAG Social Enterprise, Creating Shared Value, Social Value, Marketing Capability

Investigating Effects of Entrepreneurial Orientation and Management on Performance : Public vs. Private Sector

( Moonju Kwon ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제2호, 12~25페이지(총14페이지)

TAG Entrepreneurial Orientation, Management, Performance, Satisfaction, Public Value

Comparing Satisfaction/Dissatisfaction and Public Confidence in the ITS Environment in Public and Private Transportation

( Anisur Rahman ) , ( Yoon C. Cho )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제2호, 1~12페이지(총12페이지)

TAG ITS, Justice Dimension, Satisfaction/Dissatisfaction, Public Confidence

A Study on Supplementary Scheme for Improvement of Medical Reimbursement Price-cut Policy and R&D Encouragement Policy in Korea Pharmaceutical Industry: In an Aspect of Small and Medium-sized Pharmaceutical Manufacturers and Wholesalers

( Young Han Bae ) , ( Jeongtae Kim )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제2호, 30~43페이지(총14페이지)

TAG Pharmaceutical industry in Korea, Rebate on drugs, Sunshine Act, Medical reimbursement policy, Open innovation, Big data, On-line wholesaler

A Count Model of Multi-Purpose Shopping Behavior

( Chang Hee Park )  재단법인 서암순창장학회, Journal of Marketing Thought [2017] 제4권 제2호, 25~30페이지(총6페이지)

TAG Evaluation Multi-purpose shopping, Impulse buying, Count models, NBD models

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