airline companies. At first, we talked about major international airlines. However, during further research, we found out that regional airlines are getting popularity. As a result, we decided to choose companies in regional airlines. Additional research, informed our group the guy called David Neeleman. He established Morris Air, which was taken over by Southwest. Then he established Jetblue, an
Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
2. Does Southwest Airlines have a durable competitive advantage?
Southwest 항공사는 인적자원과 기업문화에서 여전히 경쟁력이 있다. 경쟁우위는 상대적인 것으로써, Southwest 항공사가 현재 처해있는 시장에서의 위치와 내부 경영자원을 점검함으로써 지금까지 기업을 성공적으로 이끌었던 요소들이 여전히 유효한지
Threat
4.4.1 From International Environment
1) Oil price uncertainty and increasing oil price
2) Terror threats - 9.11 terror
3) International air-line charge increase
4.4.2 From Domestic Environment
1) JeJu Airlines => Low price and local airline strategy 1.5% market shares in 2006 year
2) KTX Stable settlement and continous growth => domestic airline demand decrease
● Head Quarter :
Dallas, Texas.
● Herb Airport :
McCarran
International Airport.
● Passenger transportation : World’s 3rd.
(1st : American airlines, 2nd : Delta airlines)
● Airplane : currently 552.
“Dedication to the highest quality
of customer service delivered with a
sense of warmth, friendliness, individual pride, and company spirit.”
1. For the employee
Airline Industry>
-항공산업은 세분화된 고객층을 가지고 있고, 할인요금의 수요가 정상요금 수요보다 먼저 발생하는 특징을 지니고 있다.
* 다양한 기준에 따른 세분화 : 여행 목적, 가격 민감도, 상품 구매시점, 선호 여행시기, 연령, 직업, 여행 목적지, 여행 기간 등
* 대표적 SEGMENTATION : 상용수
Fuel is the highest item
So Aircraft fuel's common size was increased highly
decreases from 2009 to 2010
It may be related to investment on development of facilities and customer service
Airlines.
Who is Herb Kelleher? - Profile
- Born March 12, 1931 in New Jersey, Haddon Heights
- Wesleyan University, English and Philosophy major
- New York University – Law school
- Lawyer at a law firm in Texas
- Founded South West Airline in 1971 with Rollin King
- CEO of South West Airline from 1978 to 2001
- Executive Chairmen of the Board at SWA
- appointed as deputy chair