1. 문제제기
뉴 커뮤니케이션 테크놀로지의 발전에 따른 다채널 TV 환경과 리모컨의 대중화는 과거 어느 때 보다 더 빈번한 TV 채널변경행위(channel switching behavior)를 유발하고 있다. 일상화된 채널변경행위는 시청자와 TV 산업 모두에 엄청난 변화를 초래했다(Selnow, 1989). 먼저, 시청자 측면에서 다채널
Leisure Activities
ⓕ Travel
ⓖ Reading
♣ Questions about “Interest”
1. Are you sensitive to the fashion?
ⓐ YES ⓑ NO
1-1. how is your preference of fashion?
ⓐ Adapting fashion and trends compare to others.
ⓑ Avoiding clothes that is too trendy.
ⓒ Purchasing clothes depend on trend/fashion.
ⓓ Purchasing clothes that is attractive regardless of trend.
2. How
2. Market analysis
① The birth of mini SUV
The abbreviation of 'sports utility vehicle' is SUV. In korea, with spread five-day work week since 2003, the people who like leisure or sports find the car that free to run anywhere. And with the more increasing of a family has more than two cars, the more grow desire to other usages car. Because these reasons, the market of korea SUV is growin
- people who interested in environment-friendly,
well-being, cultural food and diet
- people who want to eat food as much as desired
* Purchase-behavioral segmentation
- people who spend environment-friendly,
well-being things much
Salad Bar
Customer Suggested Menu
Korean Style Steak
Well-being trend menu
-By trend of Well-being, New Salad and seafood menu
leisure life and on weekends, and have an interest in various fields such as economic trends and wealth, health, children's education. they calling patterns were used weekly to approximately 60%, it was somewhat higher. Fifth, housewives as a target, primary calls parent, family member, friends, is the order. Especially, they are a lot of interest in their children's education, financial technolo
Ⅱ. 이론적 배경
1. 비합리적 소비의 유형인 과시소비의 개념
소비주의접근의 선두주자인 톨스타인 베블렌(T.Veblen)은 저서 유한계급론(The Theory of Leisure Class)에서 과시소비란 단어를 처음 사용하기 시작했는데, 과시소비란 재화·용역의 사용을 통하여 효율을 얻기 위한 목적 보다는 금전력을 과시
behavior is a complex process, it is assumed in economics that human beings pursue their own self-interest.
- 자기-유인설은 경제 이론의 매우 기본적인 가정이다. 비록 경제학자들이 경제행동은 복잡한 과정이라고 인정하여도, 인간은 개인의 자기-유인을 추구한다고 경제학 에서는 가정된다.
7. The economic approach is positive, or non
sports.
so like this reason I try sports and Recreation of the United States now I start....
Sports and Recreation
Large numbers of Americans watch and participate in sports activities, which are a deeply ingrained part of American life. Americans use sports to express interest in health and fitness and to occupy their leisure time. Sports also allow Americans to connect and identify with m
Leisure
Air Cleaning Filters (Filtrete™)
Automobile & Boat Care
Cleaning & Protecting
Computer Accessories
First Aid (Nexcare™)
Fly Fishing (Scientific Anglers™)
Health & Personal Care
Home Improvement & Repair
Hooks & Mounting (Command™ Adhesives)
Insulation for Apparel (Thinsulate™)
Personal Safety & Comfort
Pet Care
Post-it® Products
Reflective Material (S
invite new thinking, so even more fantastic ideas can evolve.
Creativity is our essence.
We take chances. We exceed expectations.
We help dreamers dream.
Ⅱ. 3C
1. CUSTOMER
Present PS2’s main customers are male who live in the urban area and from their 20s to 30s who are economically independent. Our team has analyzed these customer’s behavioral and psychological attributes.