Imaging in the Classroom
음악을 감상하며 떠올리는 상상은 아이들의 창의적인상상력이 발휘될 수 있는 기회를 제공한다. 나는 몇 년 전에 아이들이 이해하기 어려운 개념들을 습득시키기 위하여 음악이미지 활동을 시험한 적이 있었다. 음악 감상과 상상을 경험한 아이는 자신이 경험한 상상을 다시 보고
Recommendation
Based on our analysis about the problem which The Face Shop is facing, we think that The Face Shop needs two things to maintain its competitiveness; improving the communications with customers and forming a firm brandimage. By doing these things, The Face Shop can appeal to its target customers so that it can be a true market leader.
First thing which The Face Shop should do is
Brand Concept이 Brand Positioning에 부합하는가?
신개념 가전?
New Brand Concept의 방향
신개념 가전의 가치
디자인과 혁신을 지향하는 기업
새로운 이미지
젊음을 느끼고 디자인중심의 생활로
Insight
“젊은 당신에게 에어컨이란?”
에어컨이 있어야 잠을 잘 수 있다
에어컨 바람이 있어야 부부생활도
Brand의 중요성을 이해하고, Brand Power를 관리하여야 하는가에 대한 총체적인 근거라고 할 수 있으며, 결국 기업은 Brand 관리를 통해 궁극적으로 Strategic Brand Asset를 창출하게 된다.
Brand Asset의 원천은 Brand Awareness와 BrandImage에 의해 생성되게 되며 각각의 원천 요소들을 어떻게 잘 관리하고 상호관계를 맺
Brand for in Premium Market?
In the mass market, price and quality are the most important factors. However, in the luxury goods market, consumers are not as sensitive to price and do not feel much difference in quality among the luxury goods. This shows how highly standardized the luxury market is. Hence, in the luxury goods market, the biggest competition factor is the brandimage. This can
brandimage is very conservative but they are well known for their product attributes of safety. Therefore, Volvo is preferred by customers who are relatively old, or who are looking for very safe, strong cars. Thus, customers who are considering of buying a BMW or an Audi would not necessarily consider a Volvo as an alternative.
2) Mercedes Benz: Mercedes Benz is one of the leading automobile
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brandimage value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
Image of luxury and high –end for target customers
5. Good market reaction in Europe 1. Product itself (need to be improved in some point ex)
2. Difficulty of predicting the potential customers
3. LG- Second brandimage behind Samsung
(Opportunities) (Threats)
1. Fast growing market for premium product- Prada phone.
2. New trend for convergence technology – customers need for th
4’ in 2011. Yet, Prospecs has a few marketing problems in terms of brandimage and ambiguous positioning of company now. It is needed to establish concrete concepts and images of the company and brand. We suggest marketing strategies to cover the current weak points up in below. From these suggestions, Prospecs would be a close friend of one’s whole life not only functional sports brand.
1. Brand history & story
Burn Intense?
-Coca-Cola company 에서 출시한 에너지 드링크
-세계 84개국에서 판매되고 있으며 특히 유럽의 젊은층 들에게 인기있다.
-번인텐스는 유럽지역에서 메이저급 에너지 드링크 중 하나인 "Burn"을 가지고 한국 실정에 맞춰 발매한 제품
‘강렬하게 타오르는 내 안의 에너지’= ‘