A. Players in the market
There are 3 main clusters of players in wireless industry.
i. Mobile-network operators
In the past, mobile-network operators were the ones that provided platforms, especially for cell phones. However, as Apple, Nokia, and RIM came up with their own platforms for cell phones, mobile-network operators are now facing a great challenge. Still, operating-systems companies
graph represents over 80% of total visit is direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.
3. WizWid and Online shopping
In so far, the background information on which WizWid was created and detailed data about its segmentation, targeting, and pricing were explained. Now let us draw the attention to more specific aspects of Wiz
firms adjusting their systems to support rapid growth in world trade
Global economic system and global world order driven by advanced networks and information systems
Growth of international trade has radically altered domestic economies around the globe
For example, production of many high-end electronic products parceled out to multiple countries
E.g., Hewlett-Packard laptop computer
network. => keep many customers as patron.
Each piece-centered sales: Because of the shopping patterns of Chinese who walk or ride bicycles, purchasing amount is so small.
Providing working environment differentiated by Chinese company.
- Adopting an advanced training program to China.
- Increasing local R&D investment and strengthening to bring up R&D resources.
- Con
Korean Air Line, KAL, is one of the most famous airline company of South Korea. Korean Air takes the lead in global transportation network and plays a key role in enhancing Korea's status.
Vision :
“To be a Respected Leader in the World Airline Community”
Mission : Excellence in Flight - Operational Excellence - Service
2. Market Analysis
1) Market Share
Graph of Market Share of Card
In Korea there are a lot of Card brands but we decided to show five representative Card brands including Shinhan card which are the main brands in the Card market.
As you see in the Graph, Shinhan Card is remaining the first place in the market share but the percentage of the market share is declining slowly.
2
network
They are the Number one Card brand in Korea!
① Hyundai Card
Hyundai card is securing a wide consumer base by developing a new concept card. Through the development of the 26 new cards, Hyundai card is segmenting the consumer to increase the scale of the consumer in each concept card.
② KB Card
KB Card is the credit card brand of KookMin Bank and they tried to put up to Aaian
Understanding Customers
- Conducting over 15,000 research every year
- Getting how to serve and communicate with consumers
Utilizing Social network- community
- Sharing private stories among customers on the community
One to one calling service
- Asking customers about the difficulty of using products
- Providing information
Using i2 CRM Solutions
- Improving
In this situation, one of the ways to keep their market share for each producer is having innovative technologies. In the makgeolli industry, producers are trying hard to develop technologies for better taste and longer shelf life. Those kinds of technology innovations, which were previously explained, affect marketing of the product. With these technologies, marketing network for makgeolli exten