of electronic business (or e-business). E-business is defined as the “utilization of information and communication technologies in support of all the activities of business.” E-business enables firms to bond their internal and external activities more effectively and flexibly and to be closer to suppliers and customers. It expands its process across the entire value chain: “It includes
valuated and has a complementary facility. The executive board meetings are held twice a month, discussing the record of performances and formulating plans for the futures. The directors of the groups also hold meetings. The factory managers share the cases, benchmarking the successful ones and preventing the unsuccessful. Currently, SAJO has a top-down system. Considering features of a manufactu
About H&M
Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all over the world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
“H&M produces trendy fashion product and offer it for affordable price to consumer.“
- Rolph Erickson
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4P - Product
H&
Ⅰ. 서론
브랜드(brand)는 개인 또는 그룹의 판매자의 상품이나 서비스를 식별하고, 경쟁자와 차별화를 위한 로고, 상표, 패키지 디자인 등 특정의 이름이나 상징을 의미한다. 브랜드는 브랜드 자산(brand equity)을 형성한다. 브랜드 자산은 한 브랜드와 그 브랜드의 이름 및 상징과 관련된 종합적 자산과
brands for market share is intense.
The 5 big brands are Lotteria; since year 1979, it has been come out and as a Korean native fast food brand, now taking 43% of the market share. McDonalds, which has a global brand power, came in to Korea in 1988 and its taking 2nd place with 21% of market share.
Followed by KFC (16%), Burger King (7%), Popeye’s (14%) Lotteria has almost 2or 3times bigg
about
Rolex watch!
-A Specialty Product
-Make good-quality automobiles in small quantity.
-Worth high-octane prices / Have 5000~7000cc
of engine
-Exclusivity – parts & performance
-Grafted Ferrari racing heritage onto road cars
-High technical skills & high in scarcity
High brandvalue can make this possible
Increase profit easily
Brandvalue 높여 고객의 needs에 대한 탄력적인 대처가 필요
종합순위 20순위 밖
남성정장 10순위 밖
여성 캐주얼 10순위 밖
경기침체의 여파가 가시지 않아 소비자는 저가의 베이직한 성향의 상품을 선호
타 상품과 구별되는 Brend 특유의 Dandy, simple을 추구해야함
예) NII 애니뱅 시리즈
강점을 토
parent feel needs of extra education for the kids.
The second step of Consumer Choice
-Information search
눈높이 has been long time in home education service system, also ranked highly.
So actually they have their brandvalue, in this case the personal source can be very important thing when the customer seeks the information.
The consumer prefer the another’s experiences.
Strategy Analysis (4P)
1) Price
Bean Pole is now a leading company despite the stagnation in the fashion industry in the late 80s adopting brand image value. Bean Pole’s marketers suggest leading brands should fulfill the two mandatory factors which are authority and social satisfaction. With these two factors, consumers are to think “I am different from others” or “I am high class a
2. How should Lenovo handle the brand management challenges associated with the acquisition?
IBM was represented by the "ThinkPad". When consumers of the IBM heard the fact that the Lenovo`s acquisition, they doubt whether the Lenovo sustain the product value of IBM or not. Therefore Lenovo tried to maintain the value of brand which they take over; IBM as following strategies.
First they make