satisfaction, it has succeeded in providing excellent services throughout the nation by continuously evolving their ways of sales: currently it operates physical department stores as well as online shopping malls.
Lotte Mart is a part of the Korean conglomerate Lotte, and it opened its very first branch on April 1, 1998 at Guui-dong, Gangbyeon, Seoul, Korea. Ever since its launch of its first s
Summary
Concept of ‘Economies of Scope’
Economies of scope are cost advantages that result when firms provide a variety of products rather than specializing in the production or delivery of a single product or service. Firms with economies of scope curtail the cost of production through utilizing common platform
There are four methods of economies of scope : M&A, related diversificat
1. Introduction
(1) Background imformation of Umpqua bank
Today, not only is Umpqua 13th on Fortune’s list of the Best Companies to Work For, it has also been voted the top bank in Portland for the last three years and is 5th in market shares alongside big players Wells Fargo and Bank of America. But back in 1994, when the bank was a mere six branches, CEO Ray Davis got all the managers to
3C Analysis
1. Customer – Needs and Wants
It is possible to find out potential customers by analyzing recent market situation.
Firstly, there is tremendous craze that people are interested in well-being. Precisely speaking, modern people tend to care about their life style and want to live longer and live well by spending more money on them. At the same time, people try to get vario
People with a high need for achievement are likely to:
Prefer to undertake activities with a 50/50 chance of success, avoiding very low- or high-risk situations
(50/50의 성공률을 선호하고, 낮은 가능성과 높은 위험 상황은 싫어한다)
Be motivated in jobs that offer high degree of personal responsibility, feedback, and moderate risk (책임감과 피드백, 중간
② Recommended Books for Age
This service offers users recommended books not only the library web-site also at a board on first floor. It is for infants, children, teenagers and adult.
Many parents use this service to give their children books for education. Moreover when we visited 1st floor, we saw an old man who watching board about that service. It makes we assurance about service's effe
Who
result great sales outcome
8 ~12% of the total employees
Advantages
Entitle pacesetter
a business card written pacesetter
33% discounts each year
A binder and label pin of power suit
Nordstrom doesn’t employ external manager.
Only internal staffs understand
Nordstrom’s culture.
*Increased debt
Fedex SWOT Opportunities
The internet should be used as a huge advantage to FedEx. The online shipping market has grown rapidly within the last 5 years alone and will only continue to soar! FedEx needs to offer more options to consumers who want to conduct all their shipping needs online. Fedex should consider contracting with other online companies that use shipping
Market offerings are some combination of products, services, information, or experiences offered to a market to satisfy a need or want
Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs
The value proposition is the set of benefits or values a company promises to deliver to customers to satisfy their needs
Societal marketing concept is the idea
4. Kodak in the Early 2000s
R. 2001년 easyshare 출시 – digital camera (imaging group): 2000년 40만, 2001년 60만 이상 판매
i. 많은 개발비와 심화되는 일본 회사들과의 경쟁은 수익을 국소화시킴, 더욱이 디지털카메라를 파는 것은 높은 마진율을 보장하는 필름시장을 죽이는 것과 마찬가지이다. 별다른 선택지가 없기