Clenched Soul
We have lost even this twilight.
No one saw us this evening hand in hand
while the blue night dropped on the world.
I have seen from my window
the fiesta of sunset in the distant mountain tops.
Sometimes a piece of sun
burned like a coin in my hand.
I remembered you with my soul clenched
in that sadness of mine that you know.
Where were you then?
Who else was t
1. Executive Summary
Throughout this report such aspects like how the product strategy concluded with a successful
effect in the market and the different stages until becoming a successful deal are going to be
mentioned. Also it explains the 3 factors of SOUL's customer's services plans, the development of
the CUV market, the innovative design. If you pay close attention to other car
The Current car market and STP Analysis
Current car market for the ‘SOUL’
1.Innovative new SUV concept car
Fancy design and various customization
Fulfill specific customer needs
2.Not for existed market, but for blue ocean
Demand for new design not in existed market
Create a window of opportunity to the ‘SOUL’
3.Exposed and potential competitors
Nissan’s boxcar ‘CU
자동차 산업은 고객이 원하는 상품 컨셉트를 창출하고 출시하며, 광고와 판매망의 축을 통해 고객들을 창출하는 마케팅력이 큰 힘을 발휘함
기아자동차 SOUL은 20,30대를 겨냥한 CUV차량으로 기존 차량과는 색다른 디자인과 마케팅으로 국내뿐만 아니라 해외에서도 주목받고 있음
SOUL의 제품과 가격,
Tragic aspect
The building of Oka’s disposition and time period.
Unwanted marriage with Emiko
“I didn’t want to marry her they married her to me!”
p.838, left column
The building of Oka’s disposition and time period.
Humiliation from Emiko’s father
“Always pushing me around, making me look bad in front of my wife and kid.”
Japan in the 1970s
“Men, of course, ha
경쟁이 치열한 준 중형차 시장에서 광고는 큰 역할을 해 왔다. 기아자동차의 소울은 인터넷드라마를 제작하여 새로운 시도의 광고로 좋은 반응을 보이고 있어 성공 적이라 할 수 있다. 그리고 ‘소울 디자인 클럽’의 회원들을 위주로 시승이벤트를 펼쳐왔다. 이는 소속감을 부여해주기도 해주었다.
soul has no color라는 문구를 통해 쏘울에 색을 입히는 것은 소비자의 몫이라는 메시지를 전달하며, 쏘울이 개성을 한껏 발휘해 자신만의 멋을 부리기에 좋을 차임을 젊은 소비자들에게 PR하고 있다.
‘무조건 멋져야 돼!’ ‘무조건 예뻐야 돼!’ 라는 광고 카피를 사용함으로써 젊은 소비자들의 소비 심
1. Usage Purchasing route
-Where to buy?
-What kind of products to use?
2. Important Influences
-Who or what make you…?
3. Criterion of cosmetic product
4. Effect of advertisements
5. Desirable image/Expecting effects
-Ideal image of one self
①There is a discrepancy between image of ‘Missha’ and ‘Ad of Missha Urban Soul’
Brand image of
Smelling Out the Perfect Soul-mate
(완벽한 동반자의 향을 맡는 것)
By Paul Carey
A Question of Smell 냄새(향) 연구
We may all think that people choose their perfect partners based on their appearance, personality, of even the size of their wallet, but research on how we choose a mate by a Welsh expert reveals the key to finding a soul-mate is the way he or she smells.
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