Sophisticated Innovation
Introducing short-necked clear bottle
Collaboration with the artists, designers and musicians
Absolut campaign selected as one of the best 10 advertising campaigns of the 20th century
Make it consistent with the brand extension
Perfect mixture oftastes makes it ‘the absolut one’
< Body >
Paragraph 2. the Importance of Reading Manner
신문읽기와 비교
Paragraph 3. the Importance of Reading Purpose
올바른 목적이 필요 (매력과 재미를 얻는 것)
읽기 자체를 의식하면 안됨
Paragraph 4. Real beauty and charm
한 사람을 예로 들며, 책 읽기가 미치는 영향
Paragraph 5. the Taste of reading is individual
책
of colors, and design map using fabric and colors Bean Pole set average quality of each material every month, made code systems for different colors for every season which resulted in reduction of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste o
Red ramen lost its portion since launching of 꼬꼬면.
신라면
Top brand in Ramen industry before 꼬꼬면’s launching
Positioned well with hot taste
Recently recovered its top position
너구리
30-year old brand and steady seller
Market share was 5th but lost its share sharply
꼬꼬면 lost its position even in white ramen industry
나가사키 짬뽕
Top brand
Target consumer - 10~30 aged young people
Life style : young people…
- Dislike troublesome working.
- Often go to bed very late.
- Prefer informer food.
Learning & Memory - Most delicious 라면s are products of ‘농심’ brand. (신라면, 안성탕면, 너구리, 무파마..)
- Taste of ‘신라면’ is familiar.
Attitude - High brand loyalty.
So I just found the alternatives Africa TV. Africa's broadcasting channel is broadcasting from the sports, games, and various cultural contents will be hundreds.
5. The taste of random
Channel search in the random call the search, the specific series to broadcast in the broadcast channel is random.
And it can be fun, not fun and it can be. "Life is random!" Choose not to eat is fun.
of its taste, but because it is widely accepted and they feel like they are part of something so big and unifying. At the other end of the spectrum, certain individuals choose not to drink coke, based solely on rebelling from the world's idea that coke is something of such great power. Overwhelming is the best word to describe Coca Cola's popularity. It is scary to think that its popularity has b
Lonestar’s legitimacy Problem!
<금융감독위원회 postponed judgment about…>
1.Legitimacy of Lonestar’s major shareholder
2. Approval of Hana&KEB’s M&A
“2011.6.5 News!”
Postponing of Hana&KEB M&A for 6 months
first, Hana can buy 5% of shares.
However, this decision is beneficial for Lonestar !
Lonestar gets reward for 지연보상금
According to KE
◊ Attribution theory is a social psychology theory
◊ According to this theory, whenever we make
judgments about the caused of others behavior, or our own
◊ These judgments are guided by both internal and external factors.
1)Research question
◊ What is the effects of consistent commercial model on
customer's buying behavior : Focused on beverage
The quality of the message matters in the central route.
1.When a person don’t have
a motivation, a need, or an ability to
process a persuasive message carefully
2. The audience makes an evaluation or
judgment based on peripheral cues of a
message – perceived credibility of the
source, attractiveness of the
source, catchy slogan that contains the
Message.