active in developing various new business models, representing in various entertainment segments, including music production, new artist recruitment, training and management. Over the past 10 years, JYP Entertainment has been producing the most successful artists and music. JYPE continues its commitment to the international marketplace with principal offices in Seoul, Manhattan, and Beijing. Alwa
a lot of to mass media, magazines, Internet etc..
What is the goal of advertising?
The rising interest through Direct / indirect experience in the iPhone
+ Access rate rise of App Store.
IPhone App Store that delivers scalability and distinguish advertising.
Curiosity through advertising/Stimulate consumer desire
Increase IPhone sales Activate App Store
Market Shares, 2003 and 1999
At this moment, in US CSD sales were decreasing, but in other countries like Europe and Asia, CSD sales were increasing.
-Fast foods & Restaurants
Distribution of CSD industry in US, the supermarket takes a most of the place and fountain outlets and lastly vending machine. When these industries became active CSD industry gets profit together.
-Well being trend
market
Dr, Nature will form a partnership with domestic farmhouses to be supplied with fresh natural ingredients of the highest quality
Safe enough for the baby to eat, no harmful additives
Use ink from beans that is harmless to the human body and recyclable containers
Educate parents on ‘green’ nurturing methods
Educate children about the environment through fun activat
marketing will focus on those two concepts with active and close promotion to consumer.
3.4. Strategies(4Ps)
①Price
The white sheep’s competitor is not some royal and expensive drinks like whisky, wine, and so on, but the beer which has been solved around sports games. So our white sheep’s price should not be expensive than common American beers in starting point when we promote i
with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chinese style group, member name
Year 2005, active part as Tohoshinki
Japanese market concentrated after Japan entry.
Popularity in artistic TV programs
Start from local TV program
market to succeed and profit. This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going
with the customers was the driving force behind our improvement. Missha was a brand that was true to the nature of the internet by getting closer to the customers by reducing the distribution chain and actively exchanging information with the customers. It was a strictly pro‐consumer brand that was suggested, made, and criticized by 1.8 million female customers who made the Missha today.
market is downward tendency about 16.4% at 2007 a year, 15.9% at 2008 a year, and 15.3% at 2009 a year. but still the second ranked through under the KB nation bank.
This ad says research and be active to
their consumer constantly.
It means that such as science research through in depth analysis will research about consumer. So they say consumer will be able to please their services.
<<Marketing mix>>
UV's core competence is their ability to make the public laugh. And all activities as a group of UV are their end products. They always try to make funny performances and lyrics to fully utilize their core competence. But, this cannot perfectly express their characteristics as a musician. Composed all by Muzie who had been active in the underground as a singer-song writer for