Our first topic was Netflix
We found out that we can hardly contribute to that company
Huge company has sufficient internal capability
Very successful however Has some problems
Core Competency
Various Menu
Affordable Taste of foods
Well-known Refill System
(rice and side dishes)
Enough Capacity to
accommodate many people
Very kind Employees
Weakness
But! There are so m
E-catalogue and expert MD column
provide more information about products
Convenient
Deliver product within 24hours
33 distribution center
located in all over the country
2. Simple ordering and return process
Safety payment system
AS on hi-mart's offline store
3. e-CRM
catch customer's needs rapidly ,
provide recommend products individually
of government. ”
United Nations
“utilizing the Internet and the world-wide-web for delivering government information and services to citizens.”
Global Business Dialogue on Electronic Commerce
“a situation in which administrative, legislative and judicial agencies digitize their internal and external operations and utilize networked systems efficiently to realize better quality in t
1. Definition
DRM, which is short for Digital Rights Management is an umbrella term referring to technical methods to control the use of digital content. It is defined as a set of technologies and systems governing the authorized use of digital content and managing any consequences of that use throughout the entire life cycle of the content – creation, manipulation, distribution, and consu
system. Although completely avoiding wait-time is not possible, the time will definitely be shortened because passengers can choose among a larger number of destinations with this system. Airline companies will be able to operate planes at full or close-to-full capacity and thus increase the efficiency of flights. The hub airport can increase revenue through the increased passenger turnover, beca
OF NORSTROM DEPARTMENT STORE
Nordstrom says
“employee is like valuables because they try to entertain customer at first.”
Nordstrom put more emphasis on current customer than new customer. So they prefer internal promotion. They aim to maintain high standards of customer relation.
And Nordstrom operate high quality customer relation management system by spending millions of dollar
of their last names and added the number 31 which means they will make you taste the different flavors of ice-cream everyday all the month.
They took the franchise system and made point that “We don’t sell just ice-cream but enjoyment”. The goal of BR Company is to offer the variable flavor of ice-cream. The sales for a year are approximately 70 million dollars. (70 billion won) Especial
of government.”
2)United Nations
“utilizing the Internet and the world-wide-web for delivering government information and services to citizens.”
3)Global Business Dialogue on Electronic Commerce
“a situation in which administrative, legislative and judicial agencies digitize their internal and external operations and utilize networked systems efficiently to realize better qual
of free media resulted from its ability to strike a cultural nerve.
"Dove Evolution Campaign" can be a very good example of brand evolution when the company use viral advertisement to clarify their brand message so that it is more understandable to consumers and/or partners.
the Dove advertising message :
It's not soap. It's a beauty bar.
Unilever downsized from 1,600 brands to 400 in 2002
1. The one who estimates and monitors the modified quality
management system and make it concrete in order to pass
to real business.
2. The one who make s the trustful and dependable
relationship with customers and even with CEO
3. The one who is in charge of operating and managing R&D
system and process openly and impartially
○ The opposition from other e