1. Executive Summary
Lotteria had launched RICE BURGER twice –in 1999 and 2003. Regardless of thorough marketing research, Rice Burger failed to survive in the market both times. The sales rate was inconsistent, and there was an unfavorable product image of rice and burgers being combined. Also, it was uneasy to eat and make. However, according to the surveys done by Lotteria, the people
◆ Rice consumption per a person
In the Korea, rice consumption of farm region has decreased since 1986. And, urban region has decreased since 1971. In 2009, rice consumption reduced average 74kg in urban region. Rice consumption decreased initially in 1998 less than 100kg. Looking at periods, reduction rate of rice consumption was -0.13% in 1970s, -1% in 1980s, -2.6% since 1990s. Rate of red
· Reduction rate of rice consumption was
-0.13% in 1970s, -1.0% in 1980s,
-2.6% since 1990s
· Rice consumption in farm region(127.6kg) was 1.7 times larger than urban region(73.3kg) in 2007
· Rice consumption per a day is 0.35kg in farm region and 0.28kg in urban region
Comparing rice consumption by market through out the ages, twenties occupy the largest proportion of rice consumptio
So, we need to identify the source of this phenomenon by using age consumption analysis. Meanings of age consumption analysis are like these
First, by comparing the age of rice consumption expenditures we can recognize generational differences in favor of rice.
Second, we may get how each generation response to generational changes by tracking the long-term changes in rice consumption.
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice and korean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
rice sales to numerous typical consumers through discount outlet in sales market. It described as ‘monopoly or few sellers with numerous purchasers’ that represents imperfect market structure which has characteristic of monophony supplies or oligopoly supplies.
[ Picture - 3. Supply system in agricultural products of big marts]
I. Analyze characteristic of rice sales of big marts.
Rice croquette
한번 냉장고에 들어갔다 나오면 맛과 식감이 변하기 때문에, 남은 음식을 활용한 Left over음식에 큰 그대를 하지 않았다. 하지만 예상외로 색다른 음식을 맛볼 수 있어서 신기했다. 라이스크로켓의 가장 큰 장점은 밥을 활용하여 쉽게 만들 수 있는 음식이라는 점이다. 가족이 함께 식사하지
Rice-cake soup is one of the best-known Korean foods. It is the most typical food eaten on a new year`s day, but is eaten on ordinary days also. It doesn`t only look nice but good for health, too.
Ingredients:
sliced rice cake, beef brisket, garlic, fish sauce, green onion, eggs, laver (dried sea plant), sesame oil, black ground pepper.
Method :
The Korean traditional alcoholic beverage, also known as Takju.
It is milky, off-white in color, and sweet.
It is made by fermenting a mixture of boiled rice and water.
It was originally quite popular among farmers.
Dongdongju is a drink very similar to makgeolli, and both are
popularly drunk with the Korean "pancakes" called pajeon.
*Developed by combining the method of champagne