Orion Snack International
China : Haoleyowupie/ 63% market share
Russia : “the Korean Burger”
1000 trillion won from foreign markets
exceeding domestic profits (860 trillion won)
Exports to 40 countries,
90% of it deriving from China & Russia
Strengths
Unique Technology
Strong Brand Image
Possession of Local Fabrications
Weaknesses
Relatively High Price
High T
Snacks>
김밥 (Gimbap)
Spiciness: Price: 1,500 - 4,000 won per roll
Cooked rice is slightly seasoned with sesame oil, salt, and sesame seeds.
Then it is placed on a sheet of dried laver.
Strips of ham, pickled radish, seasoned spinach,
and egg are then placed close together on the rice;
it is then carefully rolled together until the roll is evenly shaped.
The street vendors
The exact date of Makgeolli’s origin is unknown.
documentary records during the Goryeo Dynasty (918-1392).
in 1917 during Japanese colonial rule, the Japanese government imposed upon Koreans an order that banned individual brewing of grain wine at home.
Recently , Makgeolli is making a fabulous comeback.
It was only last year alone that more than 700 makgeolli houses opened.
Speciali
Hwajeon
Hwajeon is a Korean traditional
desert.
Knead the glutinous rice flour with boiled water.
Pan-fry the dough over low heat.
Decorate the top of the dough with petals.
It can give the fragrance of a fresh flower.
And with syrup it is very sweet.
-Analysis
Appellation: South Australia > McLaren Vale
Composition: 100% Riesling
Producer : d’Arenberg
Alcohol: 11%
Vintag
ㅇ 아마존이나 월마트 확인 결과, ‘Asian Snack’ 키워드 검색시, 다수의 도시락김 및 스낵김이 확인됨.
ㅇ 제품 관련
형태는 도시락김 (seaweed sheet), 김부각(tempura), 후리카케 등이 확인됨.
주요 맛으로 Sea Salt, Wasabi, Chili, BBQ 등이 확인됨. 미국인 타겟으로 시장 진입시, 현지 맛 고려 필요
환경에 민감한
As mentioned above, Kraft reframed its categories into four: Health & Wellness, Quick Meals, Snacks, and Premium. This set of different product categories can be Kraft’s business level strategy. The first category is Health & Wellness. Firstly, they are listening to consumers as creating more Better-for-You choices. Kraft is listening at their consumers around the world are telling them they wa
1) 시장 세분화
세분시장을 결정하는데 상황적 변수가 중요한 작용을 한다. 특히 시장 세분화는 종종 소비자의 사용상황에 의존하게 된다. Great Snack사의 스낵식품 연구가 그 사례가 될 것이다.
▒ Great Snack사의 스낵식품 연구Great Snack사는 6개의 세분시장 즉 영양가적 스낵커, 체중조절자, 죄의식적
snack rather than a meal, but the traditional English breakfast is a full meal. Some people have a cereal or porridge to begin with. Then comes a substantial, usually cooked, course such as bacon, eggs, and sausages or, sometimes, even fish. Ham is also a breakfast speciality. Afterwards comes toast, with butter and marmalade, and perhaps some fruit. Tea or coffee is drunk with the meal. Many Eng
Choco-Pie
The first shape in snack market
Marshmallow between beeskets with chocolet
snack single product in 2003
total sale benefit 1thrilion (won)
Government world 100 product
total sale quantity 121 million
중략
Food Culture of Canada
They have culture eating sweet foods, usually, so All of age like eating sweet foods, snacks
They pr
snacks which contains fewer calories and a lot healthier, they will keep knocking the door on our company. And Gift-set may be big stimuli to attract the young to Harry and David.
II. Psychographic; lifestyle (motive / likelihood)
If we define future customers affected by lifestyle, they're the people who have high priorities for healthy and supreme quality foods. We need to focus on the necess