Started as Korea Microbial Research Laboratory in 1970
It holds two-thirds of traditional wine market of Korea
Fermentation Control
controling enzyme activity
help extend expiration date of Makkoli to triple
Raw-rice Fermentation
it doesn't need to steam rice
keeps nutritions from destruction
environment-friendly technology
Seolgangmi
developed rice for brewing
IS
Technology
○ Patent
∘ Fermentation Control : It is a method for protecting the product from air outside, and controling enzyme activity. The advantege of this method is that it help extend expiration date of Makkoli to triple.
∘ Raw-rice Fermentation : It is restored of traditional brewing traditional wine technique. Brewing in this way, it doesn't need to steam rice so that
rice flour with boiled water.
Pan-fry the dough over low heat.
Decorate the top of the dough with petals.
It can give the fragrance of a fresh flower.
And with syrup it is very sweet.
-Analysis
Appellation: South Australia > McLaren Vale
Composition: 100% Riesling
Producer : d’Arenberg
Alcohol: 11%
Vintage: 2006
Riesling is born in Germany. But German Riesling wine is too expe
wishes for New year by
eating them.
EPIPHANIE
The first Sunday in January.
The day eats the pie called ‘Galette des Rois.’
FIREWORKS
Start January 1 A.M 12:00.
They bless good luck and then drink wine together.
OLIEBOLLEN
Netherlands’s New Year food.
Inside donut, there are dried fruit.
While eating, OLIEBOLLEN they hope good luck and happiness of the year.
smell of freshly cut grass and finish of spice. in this time, we should choose wine carefully because of kind of 쌈장 using 쌈밥.
frequently using 쌈장 based 된장, 'Casablanca, Nimbus Sauvignon Blanc' is perfectly matched with 쌈밥. it has various aroma of flower and tropical fruits like jasmine, pineapple, lime. that aromas stimulate vegetable's flavor and remove odor of 된장.
rice
The white sheep’s competitor is not some royal and expensive drinks like whisky, wine, and so on, but the beer which has been solved around sports games. So our white sheep’s price should not be expensive than common American beers in starting point when we promote it. It will be sold with 2 US dollar, cheaper than the average beer price in California.
Place
We select the
rice for alcohol, The liquor we call soju had been made. For dacades, soju has been a good friend of people. As time has been changed, there are plenty of foreign goods around Koreans. Especially for Liquor market there are strong competitors such as beers, whiskies and wines. For some reasons, Soju has been losing its portion of market. But still, soju is most important beverage in korea.
Ever
the foundation of our economy since 1960s.
② Liquor industry saves our farms
To produce liquors, raw materials are needed. Corns, barleys, and rice can be examples. Although domestic materials are 6~7 times more expensive than imported, we use fixed amount of domestic raw materials every year. Therefore, it can help to increase earnings of farmhouses and then economize foreign currencies
wine to Japan, U.S, Southeast Asia, Europe and developing continually.
JinRo extended alcoholic beverages business besides construction, distribution, food, traffic industry in 1970 but reduced and sold many subsidiary because of excessive expansion of the business and I.M.F. So, in present, alcoholic beverages business remain.
참이슬 is the best brand in domestic soju history. Attribut