SUV is 'sports utility vehicle‘
work about five times a week.
leisure or sports
free to run anywhere.
small size
Target 2539
Strong confidence
pay attention to consume
Saving for future
Attach importance to style
Generally, consumers are interest about Tucson ix’s ad.
because this ad suggest many situation.
For example,
"When you are seat in fron
consumers and apply their responses directly to their marketing strategies. Brand relationship is related to a form of marketing where more specific form of contents is delivered to consumers through platforms like YouTube, smartphone services, and much more. Rather than promoting the brand, this type of marketing encourages consumers to voluntarily perceive the contents and find interest in them
Consumers realize that these two brands images are different perfecimy in this time. They accept 'Sportage R is woman' but Tussan IX is man'. Now a day, Tussan IX is lead this mini SUV market. They occupy 62% among all of this market. However, before long, foreign brands will launch mini SUV in Korea market. So competition for such markets will be strong.
④ When consumer buy Tussan IX, what
Consumers must feel that the choice they make at The Coffee Bean & Tea Leaf is relevant to making good and beneficial decisions in their lives.
• Many choose to drink coffee and related products because the coffee culture today, especially in Korea, is now highly developed with many demanding convenience.
• Can promote that tea products are ultimately a good-tasting and beneficial
consumer base by developing a new concept card. Through the development of the 26 new cards, Hyundai card is segmenting the consumer to increase the scale of the consumer in each concept card.
② KB Card
KB Card is the credit card brand of KookMin Bank and they tried to put up to Aaian finance of leading place. KB card is placed at second place in credit card market.
③ Samsung Card
Samsu
consumers feel like they get something more than what they pay, the difference between what they feel and how much they pay is premium. It is consumers's surplus that they feel from their purchase.
(2) PREMIUM in the automobile market
The trend of premium is applied to the market of automobile. In automobile field, the premium that consumers feel is 'high-valued, first-class'. The autom
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and the
consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their brand to new products, which have nothing to do with its original product, cars. By using brand extension strategy, consumers can approach tho
consumption. But rate of substitution was high because an individual product's
price range was wide.
④ Given condition of milk market
- Domestic dairy company practice perfect competition selling. Recently make a gift
and promotion event are discontinued, so milk company strengthen new product
development, marketing activity and so forth.
⑤ Competitive advantage of milk ma
The Korean consumers prefer to have a SIMPLE and QUICK process
2. Collectivism plays an important role in Korean society
3. The Korean companies are on rising tendency at
foreign countries. -Lots of OVERSEA BRANCHES
4. Every consumer prefers to buy cheap product than expensive product.
5. Korean consumers show sensitive reaction to pe