4 - Black Consumer 증가요인
1-보상에 대한 소비자의 높은 기대 수준
정신적 + 물질적 피해보상
2-보상에 대한 체계적인 기준 부 존재
기획재정부가 고시한 소비자 분쟁해결 기준
‘변질된 식료품을 사거나 식품에 이물질이 섞여 있을 경우
동일제품으로 1:1 교환을 하거나 환불’
3-
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
4. Milk market consumer's chracter
Milk is rational and low involvement market
Consumer prefer familiar brand
The main target in advertisement changed
between child and grown-up
5. Milk advertisement comparison selection
Seoul milk
-'The milk that maintain fresh of pasture'(210/500/1000ml)
-For best hygiene pasture management in korea, selected
배경으로 이 부분의 책임을 넘겨 받은 민간 단체의 책임분담이 증가하였고, 소비자 단체들은 정부기관을 불신임하고 있으며, 또한 기업에 의한 업무처리의 공정성을 의문시하고 있다.
2.미국의 민간 소비자 단체
①소비자동맹(Consumers Union)
가. 설립배경
1936년 비영리법인으로 설립
4) Reason of selecting targets
-female college students
By analyzing the propensity to consume of female college students who are main consumers, it offers the information about cosmetics market segmentation and production of goods which are satisfying needs and interests of modern people. By attracting female college students as an early buyers, it will get long-term benefits because of inc
consumers. But Vita-500 have something more than that of products of the past. What is it? Just a tendency or winning strategy? Now, let's see about that how can this product is a success.
2. Research methods
First, 4P mix, PLC curve SWOT analysis etc.
Second, Analysis of the marketing activities Vita 500 through 4P.
Third, Grasp Vita-500's practical problems and competitive relationsh
(1) Project Objective
To develop a new commercial product that is valuable, feasible, and practical in the real market.
(2) Deciding The Market for The New Product
In this world, there are myriad markets, consumers, products. However, considering our company's technologies(internal factor) and marketability(external factor), we chose the market of kitchen utensils for our new product.
Old-fashioned image
Spread of customer’s need to soft taste
Low share in other region
Opportunity
Increase of female consumer
Sustainability of consumer
Broad Soju market due to
economic downturn
Threat
Low-alcohol drink release of
competitors
Decrease of price competi-
tiveness
Consumer’s acceptability to
new and innovative product
Distilled spirits Market
Distilled spirits markets around the world is at the scale of 153 400 006 000 million which is approximately 1.5 times the size of the wine market and the consumption of U.S. distilled spirits is increasing steadily. Increased 7.2 percent from 1998 to 2002, the U.S. relies on imports for 40 percent of the demand.
Distilled spirits group is the largest con
consume with other people. In ither words, women are very effective to bring more consumers. Women usually avoid going alone when they purchase something or dine out. Women have a tendency to always bring their friends, lover or family members. So chances are, whether the company target businesses or consumers, improbity the way the company target to women can have a tremendous impact on their co