1. Market analysis
Expansion of unisex casual market
Recently, another trait of the unisex casual is that the average age of the consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because p
Consumer/Customer, Competition)
1. SWOT Analysis (strengths, weaknesses, opportunities, threats)
(1) Strength
1. 오래되고 친근감 있는 브랜드로 대중적으로 잘 알려져 있음.
- 골수팬들이 많이 있어서 홍보효과 줄일 수 있음.
- OB 라는 이름 자체만 들어도 무엇인지 알 수 있음.
2. 세계최고 맥주 회사인 ‘인베브
consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard.
Consumers :
continueto spend whether there are wars or diseases or whatever. Tax cuts, equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in househ
1. Advertisement?
We are always looking for the ads. Through TV or other things(Naver, Daum). In general, the advertisement tells the world something that has meaning
2. Consumer beware : advertising techniques
One Commercials
↓
15~30 Seconds
↓
Amount of time and money
Although most commercials only take 15-30 seconds, an astounding amount of time and money go into their p
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location
[MISSHA] was first founded in 2000 as internet store name “Beauty-net” (www.beautynet). They open up a new market of Low-price cosmetic and they're now leading the market.
For [MISSHA]'s development, facts like competitive environment of market, consumer's behavior, or macroscopic analysis around them will be most considerable variables. Because of variety and feature of these variabl
Competitor Analysis
cooperate with interrelated enterprises
distinction through alphabet card
success of advertisement
lower position than bank credit cards
burden from various card system
- delicated service like expensive commission
2. Hyundai Card S →Young Women who love Shopping
The purchasing power of aged
20s women is largely increasing.
Women consumers show t
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
for a place to date. Although, she is not a big fan of baseball, but in the stadium, they could get rid of their stress by cheering with shout and enjoying the game.
3. Decision making processes
In this part, we're going to handle the way of decision consumers make, the information they use, different brand consumers consider. And the course of usage from acquiring to disposal.