Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
interest in the pursuit of wellness and beauty, we can see the trend that increases population using skin care. According to market research firm AC Nielsen, in 2007 from 46 countries worldwide poll conducted by men and women, the expenditure for skin care was the highest. to invest their own money about 1 person out of three. Like this interest in skin care for men and women is increasing every
Pulmuwon is a food manufacturing company focused on the value of environment and trustworthy food. In the market of health food, Pulmuwon aims to achieve market leadership and future growth through development of a new product.
First, there have been recent trends of increasing interest in health food and diet. The overall size of health and diet food market was expected to grow continuously f
on cartoons due to the illegal downloads from the Internet. Lastly, Sociocultural & Legal factors are related to the wide use of public transportation in Korea. During their use of public transportation, people are left with slack time which can be used for reading Webtoons. Furthermore, because the infringement of copyright is easy and very common in Korea, many people do not buy the contents.
Abstract
This report deals with an interesting new trend in marketing, namely flawsome marketing. This term sits as part of a bigger trend towards human brands, it in terms of that consumer don’t expect brands to be flawless. In fact, consumers will embrace brands that are flawsome: brands that are still brilliant despite having flaws, even being flawed can be awesome; Brands that show some em
Ⅰ. Flash Mob in movie marketing
Flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, and then quickly disperse. The term flash mob is generally applied only to gatherings organized using telecommunications, social media, or emails. People who participate in flash mobs are called flash crowd. These days, flash mob marketing is
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MARKETING ENVIRONMENT
Korean café market
change of public perception of cafe
- Increase in amount of import of coffee
coffee shop trends
- Growth of major coffee shop
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
Introduction
Person's character, behavior, and personality are individuals, each. but Curiously, each of the actions of other people also have a common denominator. Eventually it has a similar desire to form a similar attitude. Based on these facts, with interest from the position of consumers and businesses in the market in Present or the near future, the collective actions of consumers, in oth
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf