awareness of drastic social changes
- Shinpa melodrama: female characters abandoning Confucian ideology and values
crucial impact and long-time influence on Korean films and Television
- Male elites: attraction yet mixed with contempt and fear against national/social situations
- Socialism as ideological basis for the independence movement: impacts on films
- Only 5 soci
0 Tokyo Disneyland - Tokyo, Japan
Tokyo Disneyland (東京ディズニーランド, Tōkyō Dizunīrando) is a 115 acre (465,000 m²) theme park at the Tokyo Disney Resort located in Urayasu, Chiba, Japan, near Tokyo. It was the first Disney park to be built outside of the United States and was opened on April 15, 1983. There are seven themed areas in the park, each complement
Concentrate
On the city
Population on the city is increase
of the population more than 2 / 3 live in urban by increasing urban concentration because of the rapid industrialization
As a result,
The amount of the trash increases suddenly and the kinds also become various that the city-environment problem caused by the trash becomes more serious
(모세영, 홍재근, 김만수)
Increase
of so unsuitable a marriage, nor ever been so fully aware of the evils arising from so ill-judged a direction of talents; talents, which, rightly used, might at least have preserved the respectability of his daughters, even if incapable of enlarging the mind of his wife. (181)
☞ This episode show that the imprudent marriage produce bad result.
Elizabeth soon observed, and instantly und
of the consequences 때문에.
1. College part time -> she became aware of how she has limited herself, how she has fostered her family’s dependence on her, and how frightened she is of branching out from her roles and mother and wife.
2. a course in introduction to counseling -> Ruth is not clear at this point who she is
3. physical symptoms
4. She worries about her right to think and
aware of how to manage companies in a better and successful way.
Introduction to Wal-Mart
On October 31, 1969, Wal-Mart was incorporated as Wal-Mart Stores, Inc. In 1970, the business opened its headquarter which was also responsible for distributing merchandise in Bentonville, Arkansas. At that time, 38 stores were operated with 1,500 employees and sales of $44.2 million across the nation.
Produced in Hyundai Alabama plant
Moved to car agencies
Sales by dealers
Customers
Customers are well aware of Hyundai
Brand image?
Preferred by customers who seek value for money
Sales objectives – 515,000
HYUNDAI = Cheap car
(Influenced from ‘Excel’ late 80s)
Open a new factory in Alabama
→ Improve the image of HYUNDAI
First in America market
Cheape
1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja
awareness of Hyundai Car’s CSR. The question is “Do you know Hyundai Car’s CSR?” and “If you know that, the campaign is what?” The result is that: only 18% people know the Hyundai Car’s CSR (Graph 2), and they know only ‘gift car campaign’ or ‘bus concert’ implemented as TV commercial.
These results showed temporary advertising, Hyundai Car current do, is difficult to build
Reminder
4. Self-satisfaction(reactor)
Cigarettes-liquor-candy
model: Do-feel-learn
(social?)
Possible implications
Test: Sales
Media: Billboards
Newspapers
POS
Creative: Attention
Coca-cola bottle shape illustrates the body of a female, thus attracting the male customers by motivating their sense related to “SEXY” issues