1. Elastine’s current situation
Elastine lost it’s first place which was maintained during 7years
呂’s market share surpasses Elastine’s market share
2. Problems
1. Loss of original brand image
Original image
Change the model
Loss of image
2. Coming out of orient ingredient shampoo
Increase of customer’s interest about hair health
Ryo(呂) can satisfy custo
<1st PRESENTATION REPORT>
[1] Executive Summary of Kerasys
Kerasys is a com-pound word that is Keratin plus Care system. They are launched a Kerasys hair clinic system and they are received a prize from first year in shampoo market. Then, they were continuously received many awards. Their brand mission is pursuit of advanced beauty through optimal hair recovery effect. Kerasys' brand co
OVERVIEW OR IMMEDIACY
Egan(1994)
* relationship
= “It feels to me that we are getting along well now that we have worked though our initial discomfort”
* a specific event in the session
=“I was surprised when you said that you appreciated the sessions because I wasn’t sure how you felt about our work.”
* present- tense personal reaction to the client
= “I am feeling
SNS ?
Definition of Social Networking Service
Social Networking Service: (Noun)
a social relationship structure on which individual or group
that is called ‘node’ is connected by dependent relationship
Seriousness of Climate Change
Temperatures around the world have increased -> melting glaciers and rising sea levels
Change of habitats, wildlife, cultures, artifacts and the life of humans.
changes in ecosystem, rainfall, desertification. -> flood, drought, typhoons, yellow dust, heat wave
Ⅰ. 미국 기업 포드(Ford)
1960년대 후반부터 70년대 초반까지 포드주의의 위기징후가 표출됨에 따라 곧 이어 대안적 축적체제를 모색하기 위한 다양한 탐구와 실험이 시도되었다. 이러한 시도의 핵심은 포드주의의 경직성을 탈피하기 위한 유연화에 놓여 있다. 유연화는 국가개입의 축소와 노동자의 법
use + 무공해성 + 안전성 + ⁃ ⁃ ⁃ ⇒ 사회적품질
사용적합성
유용성
2. 품질
1) 고장이 잘 나지 않을 것(신뢰성이 있을 것)
2) 경시(經時)변화가 없을 것
3) 보전성이 좋을 것
4) 사용하기 쉬울 것
5) 사용의 경제성이 좋을 것
6) 적절한 가격일 것
7) 폐기하기 쉬울 것
8) 동종타사제품보
Ⅰ. 서론
기업의 입장에서는 소비자의 이러한 엔터테인먼트 니즈에 부합하는 브랜드를 개발하고 그들의 열정적인 참여를 통해 소위 브랜드 문화를 창출하여야 한다. 엔터테인먼트 산업이 하나의 컨텐츠를 활용하여 단일 소스 다중 사용(One-Source Multi-Use) 전략을 추구하고