1. Introduction
Our group will present the two theories on Ardono and Benjamin’s’ explanation about the difference between the concepts of imitation. Also, we will talk about our conclusion from these explanations and how we concluded the imitation in positive effects that can be explained based on our topic, fashion.
2. Phenomenon of Fashion Industry
1) Present state of fashion industry
Ⅰ. 광고태도(광고에 대한 태도)의 종합적 모형개발
가설들을 종합해 체계적인 모형을 개발하기 위해 2단계 절차를 따랐다. 우선 모형의 단순성을 도모하기 위한 변인들의 감축을 위해 단일측정항목으로 구성된 변인들이나 서열, 또는 분류변인들을 제외한 복수의 측정항목들로 구성된 모형의 구성
FUZZY TRACE THEORY-
Biases in decisions are created due to brain making
dual traces of memory of events
1. Gist trace
Trace of basic idea of entire event
2. Verbatim trace
Trace of specific details of an event
HEURISTIC-
When making judgments under uncertainty,
cognitive shortcuts that reduce complex problem solving
to simpler judgmental operations.
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-An integrated brand of food business
-Mark: Honesty, Trust, Fresh, Purity
Theory
-Brand personality
-Brand image
-Perceiving through hearing-sound
-Celebrity advertising strategy
-The foundation of attitudes-emotion
-Contracting stimuli
-Cognition
of the tongue or our actions. Freud calls such misspeakings or actions parapraxes or Freudian slips. (…) It is especially in our dreams, our art, our literature, and our play that these parapraxes reveal our true intentions or desires.
2.Economic Model
The pleasure principle
p.126
The pleasure principle craves only pleasures, and it desires instantaneous satisfaction of instinctua
organization called IBM at that time, so it is not fair to say that foreigner's cultural values can represents the Korean's values toward cultures. Also this study was based on a total sample of a hundred thousand participants, and this sample was not evenly distributed. Some nations were studied with samples of several thousand, while others were represented by samples as small as 74 and 80.
Interview conducted by our team and former studies support the correlation.
The study includes theories and applications of the five factors. Our study focused on individual factors as well as whole relationship. We noticed that SME’s brain efflux problem would be fatal to our society, so we extended the study to suggest some ways for SMEs to improve employee’s organizational commitment.
Politeness principle,
Like Cooperative principle
Lakoff suggests,
Don’t impose
Give options
Make your receiver feel good
No immediate practical purpose
may be taken or left as the receiver wishes
There is no burden!
But,
literary texts
take up a great deal of time
⇒ burdensome!
Both keep and break the maxim,
‘Don’t impose
1. Introduction
The unlawful-like incidents depicted in the recent movie “The Crucible” had become a hot and rising issue among the nation of Korea, and is even now yet to abate in debate. Not only is the so-named ‘crucible law’ a political issue, but it is a socially psychological one on many levels as well. It is worth discussing and investigating in a social cognitive point of view t
1. Introduction
1) Reason we chose this drama
We chose ‘Desperate housewives’, drama of USA, for our team project. ‘Desperate Housewives’ is about each story of four housewives. This mystery comic drama is very popular in USA, by treating about housewives boring life, aberration and many events about murder and other cases. In routine life of housewives, like keeping house and living in