market, 2009 80%, Europe and the United States imported brand, such as seizure.
-A representative of foreign brand AUPRES, LOREAL, CLINIQUE, LANCOME, SHISEIDO, DIOR, etc.
-Tint cosmetics is the foreign brand and Koran brands each have seized by halves. Cleansing products, rather than Chinese brand.
(2) Korean low cost brand popularity, price and high quality satisfaction
- China consume
extension
Create new user and business diversification
2. Growth possibility of the China market
-Merits in the Chinese market
Internet users are increasing and consumers’ purchasing power is continuously improving
'Han-ryu' in east Asia and a positive response to Korean game
Weak video game market compare with another part
China joined WTO and started market economy
marketing strategy.
The market trend shows the competition in the industry is heavy, especially among the big four, outback, VIPS, T.G.I.F and Bennigans. Outback is leading the market with the highest number of the restaurants and sales record. However the threat of competitors and substitutes present a significant concern for Outback including the fast growth rate of seafood and Chinese rest
Chinese. The Malayan Union, established in 1946 and consisting of all the British possessions in the Malay peninsula with the exception of Singapore, was dissolved in 1948 and replaced by the Federation of Malaya, which restored the autonomy of the rulers of the Malay states under British protection. During this time, rebels under the leadership of the Malayan Communist Party launched guerrilla o
market for premium product- Prada phone.
2. New trend for convergence technology – customers need for the products.
3. Product familiarity aroused by movie 007
4.Recovering economy leading customer consumption in the market. 1. Smart phone and other popular brand in demand
2. Similar product launching- Samsung
3. The rapidly growth of brand of Chinese and Indian automobile.
4. Incr
Marketing Channels
1) Expansion of marketing channels
Even makgeolli which is made from premium and health ingredients can not be sold at the fine price unless there are proper marketing channels for the product. With the release of special makgeollis, producers also had to renovate existing marketing channels. Especially, producers with large scale of firm have expanded the marketing networ
market which doesn’t have hostile to the Korean
Create added value with CF, Drama, Game industry
Foreign country entry in the beginning (Age 13)
Proficient in singing
Living with natives, learning foreign language
Year 2002, first regular album
Fluent in English, didn’t inform nationality
Culture product’s elaborate plan
China entry planned
Chines
market and threats from cheap Chinese cars. Therefore, fundamentally, technology innovation deemed as quintessential for improving the overall quality of Hyundai products.
Hyundai strategy is to develop its unique strategies in the short and long run to secure strong position in the US automotive market, based on such objectives. We will derive possible strategies after analyzing the industry,
Domestic Market
26 department stores
Large market share
Good placement strategy
Foreign customers in Korea
Mainly consisted of Chinese and Japanese people
Relatively weak brand recognition
Customer overseas, VRICs
One department store in each of Vietnam, Russia and China
Relatively low recognition by foreigners
Relatively high customer transaction
Mainly visit Myungdon
“ We believe our first responsibility is to the doctors, nurses, patients who use our products and services. Also, we constantly strive to reduce cost in order to maintain reasonable price of products equipped with high quality. ”
J&J Medical China was founded in 1994.
The first medical company in China that acquired the certificate of all Chinese related government permission.
It is a lea