1. Problem Analysis
1) General Explanation for Sejong City
Sejong is a city's name where government ministries is going to be located by 2015. It will take place in Nam Myeon, Keum-nam Myeon and Dong Myeon, Yoen-gi Gun and Jang-gi Myeon and Ban-po Myeon, Gong-Ju City in Southern Chung Cheng. It will be a self-sufficient city revolved around administration function. Also, other education,
Project Subject
Analyze Apple and Samsung's smart phone market environment, and find out financial results through a comparative analysis of current marketing strategies. So then through this things, Let's will establish marketing strategy to share future South Korea's successful smartphone market.
Samsung’s Marketing Strategy
The chaser strategy transition. Image rather than function
January 6th, 2012, Seo(16) and other 5 highschool students were arrested for bullying their peer student out of North Face jumper to Samsan police station, Incheon. And December 19th, in Busan, 2012 Park(15) and other 5 students dragged Kim(13) off to a nearby alley to take North Face jumper which is about \330,000 and beat Kim(13) that he got injuries requiring four weeks of medical treatment.
analysis software.
Using this data analysis from the “Wiselog” program, G market can provide the service that meets the customer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source to CRM. This procedure will explained in the following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G marke
phone standards and technology, superseding 2G allowing faster speed of data transaction.
SWOT Analysis
Problem Recognition
- SWOT Analysis
.
.
.
Solution①
Brand image Advertisement
Brand image advertisement launching
- Image oriented strategy
Solution②
Newly launched 3G service of LG Telecom
Function : Full browsing
Reasonable price for wireless Internet
functions performed across different departments into a separate division, POSCO hopes to foster collaboration among future investment schemes so that the projects would connect and create synergy effects.
The grouping of marketing and production divisions of the carbon steel business, which accounts for 85% of the steelmaker’s annual revenue , is seen as a groundbreaking move for POSCO sinc
‘commander- in -chief’ which is the commander of a nation's military forces or significant element of those forces. In the latter case, the force element may be defined as those forces within a particular region or those forces which are associated by function. As a practical term it refers to the military competencies that reside in a nation-state’s executive, head of state or government.
Analysis of the Internal Environment
-LS group took over the prospects
:talented persons and strong funding
-Weak marketing competitiveness
:marketing is more important than quality of the products
3. Analysis of the Customer Environment
-Increase interests about walking
:rising interests about diet and health management
-Changing target of functionalized sho
functions.
2) Even customers who cannot afford expensive cars value design a lot. It is popular among people in their 20s and 30s who are looking for attractive and multi-functional car considering price.
3) The cost of fuel is very important things to the 2539 generation that prefer to the cheaper one. So, when they buy the car, they think gas mileage is important. T
analysis
1. General environment
1) Demographic
There are an estimated 80 million Baby Boomers in the United States. As a generation, Boomers are more affluent and active than any American generation preceding them. A majority of Harley’s customer base (Baby Boomers born between 1946 and 1964) are aging. The median age of the Harley customer, which was 35 in 1987, is now closer to 47. A