3. Operations Strategy
* Operational Strategy with what they have first and only done
- First and only U.S. start-up airline to launch with more than $100 million in capital
- First and only airline to offer live satellite television free at every seat
- First and only airline to broadcast the Olympic Games live at every seat
- First U.S. airline to introduce "paperless cockpit" flight
= We have many business connections in Jung-ang-dong. They've used our hotel for meeting and conference. Also, the university hospitals are located near our hotel, so they've used our hotel for their seminar and Volunteer organization called 'Lions' is using our hotel for events.
Room and F&B rate is 6:4, banquet and wedding rate is 16~18% of total sales. Although we're first class hotel, rate i
difficult and the basis of the budget is
weak.
Random budgeting possible
Personal values of decision makers
Undermines the rationality and feasibility
Lack of Data
Start every thing in zero base
Have to use own criterion
Rationality in budget decision ranking decrease
Short term of view
Decision is made by revision every year
Can not swear the future of chosen packages
5. 서비스 구매 의사결정기준
(1) 최소요건
1) 안전성
AIRCIS는 구축단계부터 보안성을 고려하여 다양한 방식의 보안대응책을 적용하였다. 각종 서버는 출입제한통제구역으로 지정된 장소에 설치하여 비인가자의 접근을 원천적으로 봉쇄하고 출입에 대한 통제를 24시간 시행하고 있으며, 국가정보원
5. Self development and School
expense support
(1)regular language test
(2)support the educational expenditure of
employee's children
(3)The support for disabled children
6. Expenses for congratulations,
condolences and Souvenir
(1)When congratulations and condolences
occasion, wreath, money gift, funeral articles
will provided.
People are not by nature
2) Publicity/Public Relations
◎ Movies + Message Appeals
- In year 2005, a decent action fantasy movie, 「Constantine」was released and has drew heavy attention not only for its high level of entertainment, but also for making significant contribution to alert heavy smokers the danger of tobacco. It is considered to be one of the successful examples of using the 「fear appeal」 when deliv
The multi-domestic strategy has some characteristics. Resources are dispersed throughout the various countries where the firm does business, decision-making authority is pushed down to the local level, and each business unit is allowed to customize product and market offerings to specific needs. The corporation as a whole foregoes the benefits that could be derived from centralization and coordin
COSMOS®: Real-Time Package Tracking
COSMOS (Customer Operations Service Master On-line System) is a computerized package tracking system that monitors every phase of the delivery cycle at FedEx. FedEx employees constantly input information into COSMOS by several means.
Customer service representatives enter shipping information into COSMOS through computer terminals, alerting the dispatche
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be